Not Sure Your Marketing Budget Can Stretch To Include Interactive Print Advertising? Think Again

The addition of AR can serve to correct a fundamental flaw that has always been inherent in printed advertising. Print is unidirectional, which means that the information it contains is received by the viewer, but the viewer can’t act directly on the advertisement. The viewer plays a passive role in the interaction with print advertising, without much opportunity to engage.

Great examples of VR that are used by mobile users across the world every day include the face filters found on Facebook, Instagram and Snapchat. Augmented reality , virtual reality and mixed reality are at the forefront of technology and offer brands and businesses unique ways to interact with their audience. The campaign also sees Printworks offering the chance to win a AW19 season pass. All you have to do is post a video clip of yourself interacting with the AR designs via the app to social media using the hashtag #PrintworksAW19. Not sure your marketing budget can stretch to include interactive print advertising? A customer who wants an AR experience included with their printed product, will most probably be looking for a turn-key solution, including print and AR.

Luxury Car Brands Focus On Pleasing Existing Customers

If you’re interested in submitting case studies then email our case studies manager to find out more Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. Engine Creativeis augmented reality print ads an award winning integrated creative agency and world leadingAugmented Reality campaign provider. We started at the very beginning of AR creating the world’s first fully Augmented Magazine for Top Gear and have since gone on to provide AR marketing campaigns for Samsung, Argos and Tesco.

This case study looks at how the app became the most downloaded educational app at AppStore Brasil. For Halloween 2014, Cinemagoers at the Odeon Bayswater in London were given a shock in the venue’s toilets as their appearances in mirrors were morphed to look like a Halloween clown. This case study looks at how Pepsi Max made smart use of augmented reality and social media to get the most out of a scary stunt. Sportswear brand Adidas wanted to embed a positive and creative image with its young audience. This case study looks at how it used Snapchat, via filters, long form video and lenses to drive an 18% boost in store visits. Any agency or media owner can submit case studies to our team and these 19 are the strongest we have received, with the most recent case studies at the top of this page. If you’re interested in more digital marketing case studies then review our complete case study library.

Augmented Reality

According to BCG, 9 out of 10 consumer advertisers are planning or already do use AR in their marketing campaigns, so it certainly looks like it’s here to stay. Our graphic shows what AR advertising in cars could look like, promoting movies, displaying your balance as you drive past the bank, or even pinpointing some shoes a passer-by is wearing and creating a virtual advertisement right on your windscreen. According to Ruby Garage, what makes AR advertising so appealing to the view is the emotional connection – being able to almost see and feel the object. Create powerful calls to action and place them in your print promotional materials. Use persuasive and bold language to drive traffic from your print to your digital channels. In this way you could direct your customers looking at a poster to landing pages on your website.

Our in-house design studio are well equipped in creating stunning stylistic #designs. We challenge and elevate our client expectations to provide unique #digital content to stand out amongst the online competitive crowd. When Pokémon Go released in July 2016, the full potential of the scale and impact that augmented reality applications could have on our smartphones was realised. Within a week it had already been downloaded over 15 million times and was a global phenomenon.

Custom Solutions That Wow Your Customers

Making connections between the online and offline worlds is one of the biggest challenges in modern advertising, and augmented reality has great potential to help make this happen. There are so many possibilities for making these connections—from simple things like interactive mailers with scan-and-win prizes, to 3D AR print ads of the kind that are already gaining traction, to larger-scale AR billboard advertising. It’s likely that businesses will start to get more interested and involved in AR marketing as the technology becomes more powerful, and there are no doubt some interesting innovations around the corner. Sainsbury’s magazine is launching its first interactive issue, available in-store from 5 September. Produced by Seven, the award-winning content marketing agency, the October issue will feature interactive print ad campaigns from brands including John West alongside editorial pages enriched with augmented reality content. CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing.

• A free App for Android and iOS devices end consumers need to view the AR experience is also part of the platform, as well as tools to analyse user behaviour and metrics.
• Many of today´s smartphones recognize QR codes without the user installing a dedicated app to do so.
• The outcome is that the customers know about the café because they have ‘been’ there.
• At the heart of the online campaign is the app powered by Inition’s AR technology MagicSymbol.
• MagicSymbol also allowed them to create paint trails with a virtual Z4 on their desk, floor, garden path – or whatever surface that they chose to use as a canvas.
• This offers advertisers a bespoke way of enhancing print campaigns with the capabilities the digital world has to offer to engage customers for longer – including unique ‘tap to buy’ buttons and immersive layered video.

In fact, most customers now feel vexed with the printing options obtainable in the industry. Social networking, print advertisements, and internet marketing have to evolve to keep fintech industry relevant, especially when people tire of seeing ads. That’s specifically one reason marketers are recognizing and utilizing virtual and augmented reality to achieve audiences.

“i Regard Augmented Reality As A Big Idea Like The Smartphone It’s For Everyone. It’s Huge.”

For instance, instead of letting a customer know about a café on so and so street, the immersive AR hyperlocal ads will take them to that café right through their smartphone screen! The outcome is that the customers know about the café because they have ‘been’ there. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. While AR is fast becoming a favoured marketing tool for car marques, Dare’s use of the technology created standout by applying arguably the best creative example to date. To encourage downloads of the app, a short film was produced and seeded on the Google-owned video-sharing site. The YouTube channel and Facebook group were created specifically to tap into social network users’ passion for new technology.

Near field communications are frequent in the finance and logistics industries. Essentially, the tiny circuits can be laminated onto many print products. If read with an NFC-enables phone , they can take the user to videos, websites or downloads. To link a print application to an online resource, it is best to use a short url. augmented reality print ads There are several free URL shortener services around (Bit.ly the most common) to swap a long web address for a short url. However, you can still copy the original url from a print into a browser, desktop or mobile, with ease. With a QR-Code it is easy to link a print application to a social media profile or ask for a “Like”.

Ben And Jerrys Uses Augmented Reality To Create moo Vision

Using Aurasma, an interactive video of Sam allows readers to ‘view the story behind every can’. Readers can then tap to access the John West website to find out exactly where their can of tuna comes from.

Some will lap it up quickly but much is dependent on useful content being available. Once it is, we can probably expect a gradual uptake of enhanced content. Is the technology cheap enough for marketers to have a go without haemorrhaging money from the marketing budget? On a laptop, the reader may be asked to visit a website page where the page will ask for permission to use the webcam. The camera view will then be displayed and the reader holds up the page to the camera, which then triggers the data feed.

Products

This data can be more or less anything that can be digitally created. So, for example, it’s possible with Augmented Reality to point your mobile phone camera (or a camera on any internet-connected device) at a shop and for the AR application to overlay a menu or price list or special offer onto the display. We build beautiful websites, craft high-performing campaigns and deliver integrated digital strategies. There are a variety of ways Web AR can be used for the purposes of e-Commerce. It could be a ‘virtual try-on’ of a product, in which the user can see what a product, say for example a pair of sunglasses, would look like on them. Another way is to lead a fun experience for the user to take part in and place a Call-to-Action button seamlessly into the experience to encourage click-throughs to the e-com store.

Augmented Reality gives the user the ability to engage with the print on a deeper level, all the while providing the brand full analytics on the interaction performance in the back end. We’ve seen some amazing example of engaging Augmented Reality content in 2020. So let’s just take a look at some of the best use-cases we’ve seen in 2020, to inspire your creative mind for 2021. If you’re looking for new innovative additions to your 2021 marketing plan, then Augmented Reality marketing should be included this year. Consumers can also use the app in points of sale and Group stores to create a fluid and comprehensive consumer experience that incorporates on- and offline components.

Ads & Marketing

This case study looks at how the car maker used augmented reality to become one of the most successful Blippar apps yet. augmented reality print ads KFC launched the Wow@25 menu in India to show that great food doesn’t have to come at a high price – only Rs. 25.

Within the next 5 to 10 years, AR in cars are tipped to leave the dashboard and make its way on to our windscreens. Mercedes-Benz demonstrated this in their DICE, which stands for Dynamic & Intuitive Control Experience, concept video. The future for this technology is certainly exciting and looks set to boom. There are several car manufacturers who already have integrated augmented reality into their production cars, including BMW, Jaguar, Mazda and Mini.

Augmented Reality: The Next Frontier In Digital Advertising?

“You have to be up to speed with what’s going on in the digital world so that when the opportunities come around you can know which new technology will work for your campaign and how to apply it,” says Horry. Dare’s remit is to provide strategic development for BMW’s digital advertising activity, as well as the creation of website material for newly launched products. Reydar’s custom app solutions give you complete control over the delivery channel and activation point of your AR or 3D experiences. All options integrate directly with ReyEngine so you’ll be able to measure every scan, tap and social share of your campaign or product experience.

BY Malcolm Stewart